About

Initially launching his first collection in 2014, Joshua Joseph has honed his craft as an artist and expanded his clients to include some of the most elite in the film, music, sports and fashion industries. He started designing custom headwear, leather goods and garments at his family’s shop in Brooklyn, NY as a young teen. 


In 2012, Joshua founded his label, Rebels To Dons; an innovative brand rooted in limited run upcycled garments and a style that is an expression of the merging of island and city cultures. From seeing both sides of living, Rebels To Dons encourages self entrepreneurs & those with aspirational goals. 


Quality, sustainability, comfort, and elegance are the DNA of RTD, which consists of sportswear silhouettes executed with a custom deconstructed cut and sew technique. Joseph’s vision, inspired by his personal journey, proves to be unique & experimental advancing ahead of the current market. Rebels to Dons, inspired by luxury and leisurewear, is a perfect balance of comfort and elegance.